RIP Warhammer


Discuss anything related to miniature games not covered in other forums

Moderator: Moderators

mbh

Posts: 733

Joined: Wed Feb 27, 2013 12:23 am

Post Sun Jan 12, 2014 6:59 pm

RIP Warhammer

http://realmofchaos80s.blogspot.co.uk/

very interesting post from orlygg


What does everyone think? Will WHFB be dead and gone from GW soon?

Personally I don't see it. It's clear that 40k is the top dog but I believe warhammer will exist in some way as a GW product for the foreseeable future. It's been a really solid year for fantasy releases, with a bunch of new army books and lot of models. There's also heavy rumors of 9th edition coming in the next year or so.

The death of WD as a print publication isn't very surprising. The magazine is a real POS for the price. I don't even think the magazine is that much worse than it was in the past. I started reading it after issue 100 and in looking back, there were some really awesome articles but definitely some stinkers. I think it's a valid complaint that it's more of a catalogue today, but I don't think the quality is that far off.

I think it's just tough to sell a pricey warhammer magazine these days with the Internet. What do I need WD for? The Gw site has pics of all the products. Forums have vat quantities of painted models to look at. There are even tons of hobby tutorials on the net and YouTube. Why would I pay for any of that?

GW also sees to be pushing really hard into the digital realm. Maybe they see this as a better future for WD.


I think the biggest danger for WHFB is the current pricing strategy. If I was new to the hobby, there is no way I could start a WHFB army. No way. just go check how much a unit of 30 plastic with elves would cost. I'd probably be playing space marines and saving some money.

I can't get over how terrible their pricing strategy seems to be for trying to get new players into the hobby. But I still don't see that killing the game just yet.

Maybe I'm way off and this is just wishful thinking though...
User avatar

Posts: 2868

Joined: Thu Aug 02, 2012 10:57 pm

Location: Bristol, UK

Post Sun Jan 12, 2014 7:49 pm

Re: RIP Warhammer

I think it will largely depend on the whims of the American company which buys out GW later this year. ;)

I actually wouldn't be sorry to see GW go under and leave the market clear for some of the smaller, more interesting companies to get a leg up. Not that that's likely.

mbh

Posts: 733

Joined: Wed Feb 27, 2013 12:23 am

Post Sun Jan 12, 2014 8:45 pm

Re: RIP Warhammer

I'm not sure why you'd want any company to go out of business but is there any solid info on hem being sold?
User avatar

Posts: 1855

Joined: Mon Mar 11, 2013 11:14 pm

Post Sun Jan 12, 2014 8:52 pm

Re: RIP Warhammer

I can see the logic in his points. My hope is that if GW does decide to get out of the Fantasy Battle game, they'd license it to someone like they did WFRP (Foundry anyone?).
User avatar

Posts: 2868

Joined: Thu Aug 02, 2012 10:57 pm

Location: Bristol, UK

Post Sun Jan 12, 2014 9:18 pm

Re: RIP Warhammer

mbh wrote:I'm not sure why you'd want any company to go out of business but is there any solid info on hem being sold?


No, just rumours. Reinforced by the fact they're trying to get every Army Book up to date (they've never bothered too much previously) and standardise every model in plastic so the moulds can be easily handed over. I make no disguise of the fact I actively dislike the way GW conducts its business nowadays. What used to be a good ol' British home-grown business is now a mass-produced-in-China monstrosity which marks up its products extortionately and targets the young who can't afford their prices (if anyone can) whilst increasingly tailoring their army books to mean you can only build truly 'effective' armies by buying the newest, biggest, most expensive kits. :?
User avatar

Chaos God of Nudehammer

Posts: 4094

Joined: Sun Sep 02, 2012 9:12 pm

Location: Watford, England

Post Sun Jan 12, 2014 9:19 pm

Re: RIP Warhammer

I can't see WhFB being cut, but LotR will be cut within 2 years and that's a fact (within months afterof the last hobbit film coming out).

Most small kids play 40k, but most independent gaming clubs you will find a higher % of older WhFB players so it's still a large market to lose.

mbh

Posts: 733

Joined: Wed Feb 27, 2013 12:23 am

Post Sun Jan 12, 2014 11:56 pm

Re: RIP Warhammer

I wonder if we all have armies now as adults, Butthe kids still buy 40k...

Fimm McCool wrote:
mbh wrote:I'm not sure why you'd want any company to go out of business but is there any solid info on hem being sold?


No, just rumours. Reinforced by the fact they're trying to get every Army Book up to date (they've never bothered too much previously) and standardise every model in plastic so the moulds can be easily handed over. I make no disguise of the fact I actively dislike the way GW conducts its business nowadays. What used to be a good ol' British home-grown business is now a mass-produced-in-China monstrosity which marks up its products extortionately and targets the young who can't afford their prices (if anyone can) whilst increasingly tailoring their army books to mean you can only build truly 'effective' armies by buying the newest, biggest, most expensive kits. :?



You make some good points. GW business practice chaps my hide pretty good but I would miss them if gone.

The recent mass release of models and books might definitely mean something is up. Hopefully there are changes for the better if the company is sold.
User avatar

Posts: 1855

Joined: Mon Mar 11, 2013 11:14 pm

Post Mon Jan 13, 2014 1:50 am

Re: RIP Warhammer

mbh wrote:The recent mass release of models and books might definitely mean something is up. Hopefully there are changes for the better if the company is sold.


Interestingly enough, your IP portfolio is often with more with out doing something like that. By releasing lots of new stuff they're minimizing what the new owners could do. Can't release a new, money making edition if one was just released. Plus, you might also screw it up. What if everyone hates the new models/books and quits playing? There is often more value in uncertainty. If they slowed production down that would be a better sign of an impending sale than ramping it up.
User avatar

Posts: 1636

Joined: Sat Jun 08, 2013 9:14 am

Location: Sydney, Australia

Post Mon Jan 13, 2014 2:14 am

Re: RIP Warhammer

I know nothing, but I kind of don't believe WHFB is going anywhere.

I don't wish GW failure, but truthfully (besides paints) they sell very little that I actually want to buy, I have to go to ebay for that :D

I haven't bought a WD for nearly four years, not out of spite or disgust or principle but I just couldn't relate to it...like looking at holiday pictures of your ex wife who is now happily remarried or something :?

I'm sorry to mention it, but with their prices what they are I wouldn't be surprised if less people were buying GW stuff.
R.I.P. Dave Brockie, AKA Oderus Urungus

My blog http://leadoralivebruno.blogspot.com.au/2014/06/enter-bruno.html
User avatar

Posts: 737

Joined: Sun Nov 10, 2013 9:37 pm

Location: Nottingham

Post Mon Jan 13, 2014 10:55 am

Re: RIP Warhammer

I genuinely hope they don't go anywhere, or get bought out. Not only do a whole bunch of my close friends work there in the design studio, I genuinely think they're releasing the best product they've made in getting on for two decades, and I still buy a fair amount of it.

Pricing may well be an issue for people, and I can understand that, but they've backed themselves into a corner, and I can't see a way out of that. I can't see WFB going anywhere, it's still popular, and they sell loads of it.
Next

Return to General Discussions

Who is online

Users browsing this forum: No registered users and 3 guests

Powered by phpBB® Forum Software © phpBB Group
Designed by ST Software.